
Branding
Even for professionals, talking about yourself is tough. Telling your own story in a compelling way – one that makes a target recognize a need, become motivated to engage or become advocates – is critical to any organization. I help leaders understand who they are, what they represent to their constituents and how to connect. I also help translate that brand message across all of their communications platforms – from the dais to the internet to the show floor:
- Brand platform workshop
- Brand architecture
- Identity articulation
- Naming
- Message segmentation
- Marketing adaptation
- Stakeholder engagement