Branding

Helping people who pour their passion and commitment into their businesses investigate and tell their brand stories is a great privilege.  Guiding them through the discovery process and allowing them to establish the right language and approach creates opportunities for them to improve awareness, understanding, reputation and engagement.

• Cobb Tool – Articulated brand positioning, overhauled website and built sales support materials; new website, SEO/SEM and digital search initiatives garnering 3 to 5 qualified inquiries each week – an increase of 500% percent
• Orange Torpedo Trips – Partnered to develop compelling brand message for this outdoor adventure outfitter applying it to web, video and written sales materials
• Grace Cathedral – Led comprehensive brand platform development initiative for staff and board resulting in new messaging, logo and identity
• Marin Theatre Company – Led staff and board through messaging process that now informs all communications and visibility campaigns
• San Francisco Symphony – Led series of naming/framing workshops for special events, new facilities and seasonal offers
• Monterey Bay Aquarium – Drafted message architecture to shift reputation to science-based ocean conservation research organization