Guide discovery of a principal’s passion, point-of-view and positioning, create evocative language, and improve awareness, understanding and engagement …

• Boschert USA – Broadened positioning of this manufacturing machinery sales organization to bring added emphasis to service, resources and expertise provided before, during and after the sale.
• Buyers Edge – In conjunction with the Revelry Group, led project to craft the brand positioning approach for this next generation group purchasing organization including target market, frame of reference and points of differentiation.
• Cobb Tool – Revitalized sales and customer engagement by helping to recast, explain and clarify the products, services, value-add experiences and enterprise-level benefits of this mid-sized manufacturing business.
• Grace Cathedral – Led comprehensive brand platform development initiative for staff and board resulting in new messaging, logo and identity.
• Marin Theatre Company – Led staff and board through messaging process that now informs all communications and visibility campaigns.
• Monterey Bay Aquarium – Drafted message architecture to shift reputation to science-based ocean conservation research organization.
• Orange Torpedo Trips – Worked with the director of this adventure travel company to recast its positioning to deliver experiences, introspection and personal connection in addition to an outstanding vacation outfit.
• San Francisco Symphony — Led series of naming/framing workshops for special events, new facilities and seasonal offers.
• Schwan’s Villa Prima – In conjunction with the Revelry Group, led project to research and develop the brand positioning approach for this frozen pizza dough brand and its value to a variety of key audiences in the foodservice sector.
• Upper Canyon Outfitters – Facilitated a process for generational planning and long-term development of this family-owned travel destination/service.