Persuasive Marketing Communications

For consumer-facing brands, B2B channels, commodities, consultancies and professionals, articulating messaging, making it compelling, and aligning it with end-user needs is an exciting challenge. With 40+ years of client experience, I deliver compelling strategy and tactical support at every stage of the marketing process:

• Brand reputation
• Sales strategy
• Customer engagement
• Manufacturer positioning and sales support
• Channel marketing
• Business-to-business and foodservice marketing
• Visual storytelling
• Promotions and contests
• Copy- and Scriptwriting
• Event development and management
• Sales support/collateral production
• Issues preparedness/crisis management