Guide discovery of a principal’s passion, point-of-view and positioning, create evocative language, and improve awareness, understanding and engagement …

  • Boschert USA – Broadened positioning of this manufacturing machinery sales organization to bring added emphasis to service, resources and expertise provided before, during and after the sale.
  • Buck Institute for Research on Aging – Translated deep scientific source materials into digital, print and video communications tools driving philanthropic giving to support research and value for potential impact on long-term human health
  • Buyers Edge – In conjunction with the Revelry Group, led project to craft the brand positioning approach for this next generation group purchasing organization including target market, frame of reference and points of differentiation.
  • Cobb Tool – Revitalized sales and customer engagement by helping to recast, explain and clarify the products, services, value-add experiences and enterprise-level benefits of this mid-sized manufacturing business.
  • Grace Cathedral – Led comprehensive brand platform development initiative for staff and board resulting in new messaging, logo and identity.
  • Marin Theatre Company – Led staff and board through messaging process that now informs all communications and visibility campaigns.
  • Monterey Bay Aquarium – Drafted message architecture to shift reputation to science-based ocean conservation research organization.
  • Office Creations – Elevated founder insight and raw leadership brainstorm content into motivating key message platform, vision and values platforms and branding for this built environment design organization
  • Orange Torpedo Trips – Worked with the director of this adventure travel outfitter to recast its positioning to deliver experiences, introspection and personal connection in addition to an outstanding vacation outfit.
  • San Francisco Symphony — Led series of naming/framing workshops for special events, new facilities and seasonal offers.
  • Schwan’s Villa Prima – In conjunction with the Revelry Group, led project to research and develop the brand positioning approach for this frozen pizza dough brand and its value to a variety of key audiences in the foodservice sector.
  • Sideline Surgeons – Working closely with its founder and principle leadership, orchestrated strategic planning conference to articulate the business positioning, operational approach, monetization and messaging for this sports medicine start-up.
  • Upper Canyon Outfitters – Facilitated the process for generational legacy planning and long-term development of this family-owned outfitter and  destination travel business.
  • Upper Canyon OutreachServe on the board and provide strategic communications and development support for this Montana-based foundation helping people heal physiological, psychological and emotional wounds through the development of horsemanship skills.