My take

Brands Pushing Activism Boundaries

More and more companies are becoming activists in their own right. Not just supporting employees and customers, but actually taking stands on issues they believe in and those which reflect their values.  This is next generation CSR.  The very interesting article, pulled from Triple Pundit’s 3p Daily, talks about the right approaches for companies to become activists: READ ARTICLE.

Activists Pushing Companies Harder to Stand for More

Employees at Salesforce, along with an activist group which was offered a significant donation, are pushing even this star activism player to evaluate even more deeply and take more difficult stands. This article delivers some interesting emerging trends: READ ARTICLE.