
Persuasive Marketing Communications
For consumer-facing brands, B2B channels, commodities, consultancies and professionals, articulating messaging, making it compelling, and aligning it with end-user needs is an exciting challenge. With 40+ years of client experience, I deliver compelling strategy and tactical support at every stage of the marketing process:
- Brand reputation
- Sales strategy
- Customer engagement
- Manufacturer positioning and sales support
- Channel marketing
- Business-to-business and foodservice marketing
- Visual storytelling
- Promotions and contests
- Copy- and Scriptwriting
- Event development and management
- Sales support/collateral production
- Issues preparedness/crisis management