Create understanding, define differentiation, align with stakeholders, and tell compelling stories …

• Beatrice Foods – Contributed to internal communication initiatives over three-year period and managed all aspects of the international division’s global leadership conference in Hong Kong.
• Boschert USA – Updated website, created cohesive long-term ad campaign and built reactive/proactive communications tools and campaigns to build awareness and enhance sales for this North American firm representing and providing strategy, sales and service expertise for five exceptional European fabricating machinery brands.
• California Milk Advisory Board – Wrote, shot and produced a series of informational videos for national distributor networks and foodservice audiences – with topics ranging from fresh mozzarella, Hispanic cheeses and gelato to cheese courses, and a CMAB Cares series to help the foodservice sector survive the COVID crisis.
• California Milk Advisory Board – Provided counsel and input to the CMAB foodservice agency on recommendations for annual strategic communications plans.
• Chevron – Led integrated marketing campaigns for gasoline, lubricants, aviation fuel, c-store, and internal and jobber communications initiatives over 12-year period.
• Cobb Tool – Created new information sheets for regional welding fixture and precision machinery sales team. Precision Machining & Welding Fixtures.
• Congoleum National Junior Tennis League – Led a multi-year communications and media relations program for this philanthropic program bringing tennis to underserved markets
• Jeld-Wen – Led B2B marketing campaign for this high-end window and door manufacturer.
• Real California Pizza Contest 2019 & 2020 – In conjunction with the California Milk Advisory Board foodservice team and its agencies, created a new national professional pizza-chef recipe contest. Its goal is to create greater awareness of and increase culinary innovation with cheeses made with Real California Cheese. Structured contest from legal and logistics; to recruitment, judging and event execution; to all marketing, written and video communications. Adapted first year contest to comply with ever-changing landscape of COVID pandemic – realizing a finals event that ultimately celebrated California cheese and North American professional pizzaiolos.
• Segway – Led strategic approach, managed launch campaign for the Segway Human Transporter.
• Sunrise Food Service – Worked with internal sales team and foodservice agency to develop, launch and fulfill communications commitments for a comprehensive vendor marketing program for regional food distributor – including newsletters, sales sheets, product and event promotions, sales blitzes and social media engagement.