
A Brand’s Website – Its Most Valuable Assets
A well executed website captures the tone and cultural approach that the entity wishes to portray. We deliver a clear understanding of the offering and its intended function. Our website approach delivers valuable information about an organization’s structure, leadership and products/services. We intend to inspire, clarify, encourage and engage audiences from customers to staff to influencers.
- Defining purpose, goals
- Clarifying audiences and creating a hierarchy for their information needs
- Revisiting or crafting brand architecture and messaging
- Developing strategies and structures to best portray the organization
- Defining graphic approach and tonality
- Collaborating with graphic design and web foundation resources
- Aligning with SEO guidance
- Writing and accessing content specialists for input
- Creating and adapting identity, image and visual components
- Developing graphical resources
- Attaining consensus from clients on language and layout
- Troubleshooting