Marketing
Whether consumer-facing brands, commodity promotions or in the business-to-business sales channel, making products and services compelling and aligned with end-user needs is always an exciting challenge. From board games to welding fixtures, ice cream to skid steer loaders, or anti-litter campaigns to window and door promotions, I have the experience and motivation to help deliver at any stage of the marketing process:
- Consumer brand reputation
- Product communications strategy
- Customer engagement
- Manufacturer positioning and sales support
- Channel marketing
- Business-to-business and foodservice marketing
- Copy- and Script-writing
- Event development and management
- Sales support/collateral production
- Issues preparedness/crisis management
Sustainability
I’ve had a life-long commitment to sustainability, social responsibility and the environment. Inevitably my personal passion crossed over to my professional world as well. I believe that the best solutions to some of our biggest social and environmental challenges lie within the business world. I also believe that businesses should get credit and material value for the good work they do. But that does take a commitment to communications to key stakeholders. That’s where I come in:
- Vision and platform definition – celebrating opportunities and addressing challenges
- Product criteria audit and marketing
- Supply chain development and communications
- Initiative impact measurement and reporting
- Performance and ROI improvement
- Reputation enhancement
Branding
Even for professionals, talking about yourself is tough. Telling your own story in a compelling way – one that makes a target recognize a need, become motivated to engage or become advocates – is critical to any organization. I help leaders understand who they are, what they represent to their constituents and how to connect. I also help translate that brand message across all of their communications platforms – from the dais to the internet to the show floor:
- Brand platform workshop
- Brand architecture
- Identity articulation
- Naming
- Message segmentation
- Marketing adaptation
- Stakeholder engagement