The Written Word – At the Core of Every Communications Program

Frequently starting with strategic plans and turnkey brand messaging, writing must adapt to the medium. Messages must be on target, on task and on tone. Writing for websites, sales materials, video scripts, white papers, social media and promotional materials all require the agility to adapt style while consistently driving key messages to audiences in the formats that are most convincing and convenient:

  • Messaging architecture
  • Strategic plans
  • Website and digital content
  • Social media
  • Earned media pitches and releases
  • Video scripts
  • White papers
  • Sales materials
  • Promotions
  • Newsletters